At Beach Please, our mission is simple: to maximize both the guest experience and the homeowner’s return on investment. This case study highlights how two properties—Cruz del Mar and Casa Palmas—achieved record-breaking results in 2025 by following our proven pricing and booking strategies.
The Challenge
When we first reviewed Cruz del Mar and Casa Palmas, both properties had strict restrictions:
- Minimum length of stay: 5 nights
- Lowest allowed minimum nightly rate (low season): ~$67 USD
Platforms like Airbnb prioritize properties that are more flexible and competitively priced, meaning these homes were losing visibility and revenue.
Check out the actual properties here:
a) Cruz del Mar
b) Casa Palmas
Our Strategy
- Flexible Minimum Nights: Reduced from 5 to 2 nights, opening the door to weekend getaways, shorter trips, and last-minute bookings.
- Smarter Dynamic Pricing: In low season, Cruz del Mar’s minimum allowed rate dropped from $67 USD ($1,235 MXN in 2024) to $54 USD ($999 MXN in 2025), making it more competitive while keeping the same base rate.
The Results
The impact of these changes was almost immediate. Occupancy and revenue grew significantly at both properties, even when the Average Nightly Rate (ANR) was adjusted downward for competitiveness.
January–August Performance
| Property | Year | Occupancy | Avg. Nightly rate | Revenue (Jan – Aug) | YoY Change in Revenue |
|---|---|---|---|---|---|
| Cruz del Mar | 2024 | 44% | $108 / night | $9,359 | – |
| 2025 | 81% | $79 / night | $13,950 | +49% | |
| Casa Palmas | 2024 | 44% | $106 / night | $10,345 | – |
| 2025 | 72% | $91 / night | $15,614 | +51% |
Key Insights
- Higher Occupancy = Higher Revenue
By lowering minimum stay requirements, both properties nearly doubled their occupancy rates, translating directly into more income. - Dynamic Pricing Wins
Even though ANR decreased slightly, the surge in occupancy more than compensated, leading to much higher revenue at both homes.
Conclusion
By trusting Beach Please’s proven strategies, Cruz del Mar and Casa Palmas have already seen nearly 50% more revenue by August 2025 compared to 2024—and the year isn’t over yet!
While higher occupancy can lead to slightly higher operational costs (like electricity and general wear-and-tear), the added revenue far outweighs these expenses. More bookings also generate more reviews, boosting visibility and positioning on platforms like Airbnb and VRBO—creating a powerful cycle of growth.
This case study proves that flexibility + data-driven pricing = record results. At Beach Please, we don’t just manage properties—we transform them into top performers.
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