Now that high season has arrived, it’s important to reflect on recent market trends and how they impact both property owners and visitors. Here’s an overview of key insights based on data and observations from the past few years.
An Increasingly Competitive Market
In 2024, Bucerías experienced a 23% increase in active property listings, reaching a total of 787 properties available. This surge in supply has created more options for travelers, but also more competition among property owners.
Moderate Price Adjustments
Despite the significant growth in available properties, the Average Daily Rate (ADR) for vacation rentals has only increased by 2% compared to last year. This reflects a modest adjustment in pricing, especially when considering the strengthening of the US and Canadian dollars against the Mexican peso this year. For international visitors, this currency exchange provides more value for their money.
Occupancy Rates Decline Slightly
The occupancy rate in the area has decreased from 48% to 45%, indicating that property owners must adapt to a more competitive environment. Success now requires attention to pricing strategies, quality of service (5-star ⭐️ reviews), and standout features to attract bookings in a saturated market.
A Look Back: Why Prices Spiked in 2022
Looking at the data since late 2021, a clear trend emerges: prices were very high in 2022. This surge was likely caused by a flood of new properties entering the market as inexperienced owners launched their rentals without understanding reasonable pricing. This oversupply created temporary disruptions, which we began to see correct themselves in 2023 and 2024.
Dynamic Pricing: The Key to Staying Competitive
At Beach Please, we leverage dynamic pricing strategies similar to those used by airlines and hotels. Our approach relies on local data to adjust rates in real-time based on:
- Market demand
- Seasonal trends
- Unique property features such as location, amenities, and capacity
This ensures that our rates are not only competitive but also optimized to maximize revenue for property owners while attracting guests. If you are interested in learning more about our Vacation Rental Services, contact us below:
English 
Spanish