There’s a long-standing myth in the vacation rental world:
“Lower prices attract bad guests.”
Many property owners are cautious about dropping rates, especially in low season, fearing that cheaper prices may lead to damage, disrespect, or high-maintenance guests.
But thanks to a data-driven study by Angel Host, that fear can finally be put to rest.
📊 The Study: 18,734 Reservations, 277 Damage Claims
Angel Host analyzed over 18,000 reservations across more than 1,000 global properties. Their goal? To uncover whether lower nightly rates truly increase the risk of guest-related damage.
The result?
There is no evidence that discounted rates increase damage risk.
Here’s how the 277 total damage claims broke down:
- 50% occurred in reservations priced below the property’s Average Daily Rate (ADR)
- 15% occurred at exactly the ADR
- 35% occurred in reservations priced above the ADR
Lower-priced stays didn’t produce more damage. In fact, they often resulted in fewer and less expensive claims.
💡 Even more surprising:
- Across all bookings, the probability of a damage claim was just 1.48% in 2023.
- Many high-value bookings had higher average damage claim amounts than budget bookings.
- Properties using dynamic pricing (where rates fluctuate based on demand, not fear) performed best in both revenue and guest quality metrics.
💸 Why This Matters for Owners
If you’ve ever hesitated to lower your price during slow periods, you’re not alone. But that hesitation might be costing you real income.
The real risk isn’t lower prices — it’s leaving your property empty because of outdated beliefs.
At Beach Please, we use smart pricing tools that adapt to market conditions in real time — so you earn the most possible without overpricing yourself out of bookings.
✅ What We Do to Protect Your Property
Whether a guest books at $85 or $385 per night, our protocols stay the same:
- Security Deposits and Guest ID collection
- Clear House Rules and Communication
- Thorough Pre-checkin and Post-checkout inspections
- On-call support team for quick resolution
Our job is to optimize your income without compromising safety, and the data backs it up.
Final Thoughts
Dynamic pricing makes your listing more competitive, more occupied, and just as safe.
Still unsure about adjusting your pricing strategy? Let’s chat. We’re here to help you make decisions based on data — not fear.
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